ma·nip·u·la·tion
/məˌnipyəˈlāSHən/
noun
- the action of manipulating something in a skillful manner.
- the action of manipulating someone in a clever or unscrupulous way.
Psychological manipulation is a type of social influence that aims to change the behavior or perception of others through indirect, deceptive, or underhanded tactics. By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative and devious.
Digital Manipulation
Basically, digital image manipulation is to make an image or a photograph to look better. For advertisement purposes, for example – billboards, posters, newspaper and magazine ads, etc.; it is very often required to manipulate the image dramatically in an entertaining way, to convey the message to the buyer.